9A – Testing the Hypothesis Part 2

The Opportunity "UF students on a budget have a hard time finding accessible, affordable, and quality photography services because the average full photography sessions are generally costly."

 Who: After conducting an interview, there certainly were potential customers who may benefit from using my service but fall outside the boundary.


What: There were students whose parents were willing to pay for a full-priced photography portrait session for their graduation portraits. They also were willing to pay full-priced session with a full hr for a special occasion such as graduation. And there were students who thought of getting resume photos either with their own digital camera with a help of their friends or just go to drugstores to get their photos taken. Some of these students did not care about the quality and craftsmanship of a custom photoshoot can provide but they rather prefer to get the cheapest way to get their resume photos through drugstores.


Why: It is not different because people inside the need have the same reasons for wanting a professional photo as the outsiders. I think there are certain factors dividing them such as budget or the other reasons I mention below.



Inside the Boundary
Outside the Boundary
Who
  • students and families with a limited budget 
  • female students who are graduating
  • people who want to take professional resume photos
  • people who have a special event such as a family reunion or anniversary
  • students who are satisfied using their cellphone for photos
  • people who just do not care about taking professional photos
  • people who have a photographer in their family
  • people who do not have any reason to do a photo session 
What
  • high-quality professional photos for an accessible price for a variety of customers
  • people who are satisfied taking photos themselves or people that just don't feel the need for professional photography.

Why
  • because customers want a professional and quality images that capture special moments in their life that can be cherished for years to come
  • people who are not confident about the way they look in photos because they consider themselves not photogenic

Comments

  1. barlowantarFebruary 10, 2019 at 8:38 PM

    Hi,
    This is an interesting experiment for your business model because photo taking is such a personal preference. I know many people who only want to work with certain photographers for special events but it is great that your service can offer a cheap alternative at a good price. I like how what was in and outside of your boundary tending to explore the psychology behind what type of person would feel comfortable or want to take photos.

    ReplyDelete
  2. ConnorFordFebruary 11, 2019 at 12:29 PM

    Your table of information is definitely thorough and shows that you've spend a lot of time preparing and thinking about this product/service. I feel that one thing that you might've missed was mentioning that this would most likely be a side-gig for now while you're a student, and don't need to make ends meet or have as many costs.

    ReplyDelete

Post a Comment

Popular posts from this blog

7A Testing the Hypothesis

1. The Opportunity "UF students on a budget have a hard time finding accessible, affordable, and quality photography services because the average full photography sessions are generally costly. 2. Who : UF students, mostly who are graduating soon because most of them want to take graduation photos     What : Not having a go-to photography service that fits with a student budget     Why : Because many photography services with quality photos can cost a lot. 3. The Hypothesis The who: although this is mainly targeted at students in Gainesville, families with a tight budget who may want a small family session or a small event can use the service. The what: Not every student or family would need a photography service. For graduation photoshoots, it is seasonal. The Why:  For UF students who are about to graduate, it is a very important moment in their life and many wish for professional photos of that special moment that captures who they...
Read more

8A: Solving the Problem

My solution to this opportunity is ......                    to start a local photography service that offers 20-minute mini photo sessions targeting mainly the large populations of students and graduating students in Gainesville as well as anyone else that wishes for a service that offers 5 to 10 photos for a low price. My ideal price for the service is a $50 session fee that includes 5 photos and additional photos can be purchased $10 each whereas other known local photographers only offer the normal hour-long photography service starting from $150 up to $400 just for the session alone and images are purchased separately. In this way, I've found a niche market for people who want quality photos on a student budget. The reason why photography studios charge this amount of money is that they have a physical location and employees to pay. In my case, I'm working alone, I own all of my professional equipment and editing softw...
Read more